The Limestone Cycling Tour began as a memorial bike ride, growing over 10 years to become an annual community event. For 2018 they gained status as one of five Kentucky Century Challenge rides, and with this increase in attention the organizers wanted a proper identity to represent the event. Influenced by the energy of the Tour de France’s mark, I wanted to design something playful yet respectable. A logo with movement that invoked the inclines on the route, with flowing organic strokes, that was simple to understand and hopefully a little bit cool.